M&M's: Almost Champions Ring of Comfort

Feb 2024

M&M's presents the Almost Champions Ring of Comfort, a commercial campaign centered on a satirical awards concept for athletes who narrowly missed a championship victory. Featuring former professional football player Dan Marino, the narrative moves between a research facility and a lab setting where animated M&M's mascots assist with the development of the ring. The spot incorporates live-action technique alongside character animation to detail the conversion of candy into luxury-style jewelry. Directed by O Positive with animation from House Special, the project channels a humorous tone through a high-production research environment. The film utilizes clean studio lighting and precise color grading to emphasize the brand's signature palette, while cameos from Terrell Owens and Bruce Smith anchor the concept within a professional sports context.

Humorous, Horizontal, Commercial, Clean

Office

Advertising Campaign, TVC / TV Commercial