Miu Miu

Jul 2026

The Miu Miu Fall-Winter 2026 campaign leans into a sharp, nocturnal aesthetic, capturing the season's collection through a series of dramatic portraits. Photographed by Zoe Ghertner, the imagery relies on hard light to articulate the textures of the apparel, including oversized puffer jackets and fur-trimmed accessories. Styling by Lotta Volkova highlights the juxtaposition between outdoor environments and high-fashion silhouettes. Models Xiao Wen Ju and Hailey Bieber feature in the campaign, which utilises lens flare to create a moody, cinematic atmosphere throughout the series.

Vertical, Moody, Lens Flare, Commercial

Hard Light

Luxury Fashion Houses

Carpark

Advertising Campaign