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Model Hailey Bieber posing outdoors at night under streetlights wearing a light-coloured top with dark fur trim.
Hailey Bieber wearing a black leather jacket and sunglasses with a brown leather shoulder bag at night.
Xiao Wen Ju holding a tan handbag and wearing a grey textured coat at night for Miu Miu
Xiao Wen Ju holding a brown leather handbag outdoors at night under bright streetlights for Miu Miu Fall-Winter 2026 Campaign
Hailey Bieber wearing tortoiseshell eyeglasses and a dark grey collared shirt outdoors at night with bright lights in the background.
Model Xiao Wen Ju wearing tortoiseshell sunglasses and a leather jacket at night for Miu Miu
Model Xiao Wen Ju wearing black sunglasses, white button-down shirt, and grey jacket outdoors at night
Hailey Bieber wearing amber-tinted sunglasses and a black leather jacket outdoors at night for Miu Miu
Hailey Bieber wearing tortoiseshell sunglasses and a brown textured top for Miu Miu Fall-Winter 2026 campaign.
Xiao Wen Ju in a beige dress holding a black studded handbag outdoors at night under bright stadium lights for the Miu Miu Fall-Winter campaign
Model Xiao Wen Ju wearing white shearling coat outdoors at night for Miu Miu Fall-Winter 2026 campaign.
Model Xiao Wen Ju wearing a furry trapper hat and burgundy dress carries a large studded brown handbag outdoors at night.
Model Xiao Wen Ju wearing a furry ushanka hat, sunglasses, and white dress holding a handbag outdoors at night under bright overhead lights.
Model Xiao Wen Ju in brown leather jacket and sunglasses with dark shoulder bag under night streetlights for Miu Miu
Hailey Bieber wearing a white dress and fur-trimmed coat holding a dark handbag at night, photographed by Zoe Ghertner for Miu Miu.
Model Xiao Wen Ju wearing a furry ushanka hat, tinted sunglasses, and a burgundy puffer jacket at night under bright lights.
Hailey Bieber wearing a cream hooded puffer jacket and grey trousers standing outdoors at night for Miu Miu.
Model Hailey Bieber posing outdoors at night under streetlights wearing a light-coloured top with dark fur trim.
Hailey Bieber wearing a black leather jacket and sunglasses with a brown leather shoulder bag at night.
Xiao Wen Ju holding a tan handbag and wearing a grey textured coat at night for Miu Miu

Miu Miu Fall-Winter 2026 Campaign 2026

About

Miu Miu presents its Fall-Winter 2026 campaign, a series of portraits capturing the season's collection through a moody, nocturnal lens. Photographed by Zoe Ghertner and styled by Lotta Volkova, the campaign features models Xiao Wen Ju and Hailey Bieber in a collection defined by oversized silhouettes, fur-trimmed outerwear, and distinctively layered textures. The imagery utilizes a high-contrast hard light aesthetic, creating dramatic starburst lens flares against dark, urban settings. The styling highlights a juxtaposition of delicate slip dresses paired with voluminous puffer jackets and heavy accessories, maintaining the house's signature aesthetic.

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