MINI: The DIY MINI Cooper Crisis
Brand
Date
May 2023
Description
MINI presents 'The DIY MINI Cooper Crisis,' a commercial film that leans into a lighthearted, comedic narrative. Created by agency Pereira O'Dell, the project follows a protagonist attempting to construct a functional vehicle from household materials, including cardboard and duct tape. Captured in a live-action technique, the film focuses on the absurdity of the improvised build process. The production maintains a consistent tone throughout, highlighting the creative efforts behind the DIY car assembly.
Style
Humorous, Horizontal, Commercial
Industries
Context
TVC / TV Commercial
Associated creatives
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