MINI: EV Hybrid
Brand
Date
Oct 2025
Description
MINI explores the evolution of its fleet in this dynamic commercial project. The film juxtaposes a range of vehicles, from classic models to contemporary hybrid releases, across a variety of terrains including coastal routes, desert highways, and urban environments. Utilizing a live-action technique, the narrative bridges the gap between historical automotive heritage and modern performance. Moody color grading and cinematic lighting define the atmospheric sequence, focusing on the connection between driver and machine through varied landscapes.
Style
Horizontal, Cinematic, Moody
Industries
Context
TVC / TV Commercial
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