MINI
Stephen Jones | MINI Cooper Electric
Brand
Date
Dec 2024
Description
MINI spotlights the design-led heritage of the MINI Cooper Electric in this collaboration with British milliner Stephen Jones. The project leans into the parallels between meticulous craft and automotive engineering, framing the vehicle through a narrative of tailored precision and creative process. Captured with crisp, clean live-action techniques, the film documents Jones in his London workshop before moving to a street-level scene featuring the blue EV. The cinematic production aesthetic focuses on the interplay between the milliner’s fabric-heavy environment and the sleek, modern lines of the car.
Style
Horizontal, Cinematic, Clean
Industries
Electric / EV
Color
Royal Blue
Pure White
Jet Black
Background
Residential Building
Context
Advertising Campaign, TVC / TV Commercial
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