MINI spotlights the design intersection of fashion and automotive engineering in this collaborative campaign featuring British milliner Stephen Jones. The commercial follows Jones as he interacts with the all-electric MINI Cooper, drawing parallels between his meticulous millinery process and the vehicle's craft.
Produced by Monks London, the project employs a clean aesthetic and crisp live-action technique to highlight the vehicle's integration into an urban London environment. The narrative captures both the exterior design of the electric model and the detailed artisan work within the designer's workshop, presented through a cinematic lens.
