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MINI The DIY MINI Cooper Crisis 2023

About

This video advertisement for MINI, titled The DIY MINI Cooper Crisis, features a man building a makeshift car out of duct tape, cardboard, and various household materials in an outdoor driveway. The comedic and lighthearted tone highlights a homemade vehicle creation with visible cardboard panels and duct-taped bodywork. The narrative captures the humorous process of crafting an improvised car. The project was created by agency Pereira O'Dell for MINI.

Brand

MINI

Project

MINI The DIY MINI Cooper Crisis 2023

Keywords

man building carman building cardboard carcardboard carduct tape carhomemade carman

Credits

Pereira O'Dell
Agency / Creative

Styles

HumorousHorizontalCommercial

Industries

Mass Market Automotive

Context

TVC / TV Commercial
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