MINI: Paul Smith
Brand
Date
Jan 2026
Description
MINI collaborates with designer Paul Smith for this automotive commercial, exploring the intersection of industrial design and vehicle aesthetics. The film highlights the partnership through a series of studio sequences that focus on the craftsmanship of the new model. Featuring Paul Smith himself, the narrative moves between detailed close-ups of interior upholstery and exterior badging to scenes of historical MINI models. The execution leans into a clean, editorial look, utilizing live-action technique and precise studio lighting to frame the vehicle's distinctive colour accents and design motifs.
Style
Horizontal, Commercial, Clean
Industries
Background
Set-dressed
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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