MINI: Defy Labels
Brand
Date
Jun 2023
Description
MINI presents 'Defy Labels,' a commercial campaign centered on the intersection of diverse personalities and automotive design. Shot in a minimal studio environment, the project highlights various MINI models through precise, high-end automotive styling. The film leans into dynamic editing and live-action techniques, framing notable figures including Serena Williams, Abby Wambach, and Tony Hawk alongside the vehicle lineup. The neutral studio lighting maintains a clean aesthetic that draws focus to both the subjects and the automotive details. Post-production for the campaign was completed by Apache.
Style
Horizontal, Commercial, Clean
Industries
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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