MINI explores the concept of authenticity in its latest campaign, Counterfeit. Developed by agency Crispin Porter + Bogusky London and production house Hungry Man US, the commercial presents a satirical look at the proliferation of imitation goods.
The narrative alternates between the frenetic energy of bustling street markets, filled with knockoff luxury accessories and vehicles, and the precision of the racetrack where the genuine Mini Cooper models are showcased. The project employs a live-action technique layered with vintage-styled camera overlays to establish its retro aesthetic and action-oriented pacing.
