MINI Counterfeit 2023

Description

This video commercial for MINI titled Counterfeit, produced by Hungry Man US and created by Crispin Porter + Bogusky London, explores the theme of counterfeit goods. The footage cuts between bustling street markets featuring fake luxury watches, sunglasses, and knockoff vehicles, and a clean racetrack displaying various Mini Cooper models. The satirical campaign warns consumers about fake merchandise with playful framing and vintage-styled camera overlays.