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Brand
Michelob ULTRA
ProjectSee It, Save It

Michelob ULTRA See It, Save It 2022

Associated creatives

GUT
GUTAgency / Creative
Loveboat
LoveboatProduction

Tags

female athletes trainingfemale athletesathletes trainingwoman running trackwoman runningrunning trackbasketball playerwoman playing basketballswimmer stretching

Description

This commercial video for Michelob ULTRA's See It, Save It campaign highlights female athletes training across various sports environments including an indoor basketball court, an illuminated running track at night, and an indoor swimming pool. The sequence features dynamic camera work following athletes as they run hurdles, shoot hoops, stretch, and speak directly to the camera. The video captures determined expressions, athletic apparel in vibrant blue and red tones, and natural lighting mixed with stadium floodlights. The fast-paced editing and confident framing emphasize athletic dedication and women's sports support.