Michelob ULTRA, NBA, New York Knicks

Pass for the Ages

Brands

Date

Jun 2026

Description

Michelob ULTRA partners with the NBA and the New York Knicks for 'Pass for the Ages,' a sports-focused campaign that bridges the franchise's history with its current arena energy. The production utilizes a mix of vintage archival footage and live-action sequences to trace the lineage of the team. Dynamic court-side movements and fast-paced editing highlight the intensity of gameplay. By pairing cinematic slow motion with high-contrast stadium lighting, the piece emphasizes the legacy and community surrounding the Knicks. The campaign was developed by creative partners BBDO New York and Omnicom Production, with post-production and music support provided by Omnicom Studios and sound design by Papamusic.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries

Basketball

Color

Royal Blue

Burnt Orange

Background

Sports Venue

Context