Michelob ULTRA: Run Back the Miracle
Brand
Date
Dec 2025
Description
Michelob ULTRA presents 'Run Back the Miracle,' a campaign spot that leans into the storied history of iconic ice hockey moments. The film integrates archival footage of athletes with modern cinematic cinematography to bridge the gap between past nostalgia and present-day athletic intensity. The production utilizes live-action technique and slow motion to heighten the pacing of the game, punctuated by neon text overlays and scoreboard graphics. Creative direction by Wieden+Kennedy New York drives the narrative, with production support from Pretty Damn Sweet and visual effects by Parliament.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Background
Sports Venue
Context
TVC / TV Commercial, Brand Film / Corporate Video
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