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Brand
Michelob ULTRA
ProjectRun Back the Miracle

Michelob ULTRA Run Back the Miracle 2025

Associated creatives

SHORT RIBS
SHORT RIBS
SHORT RIBS
SHORT RIBSAgency / Creative
PRETTY DAMN SWEET
PRETTY DAMN SWEETProduction
Parliament
ParliamentPost Production / VFX

Tags

hockey players skatinghockey playershockey playerhockey players on icehockey player skating

Description

This dynamic commercial video for Michelob ULTRA titled Run Back the Miracle features archival and cinematic footage of hockey players on an ice rink. Vintage clips of athletes in US hockey jerseys are enhanced with glowing blue neon text overlays and scoreboard graphics. The pacing builds tension toward the final seconds of a historic game, capturing intense athletic focus and nostalgia. The piece blends retro sports aesthetics with clean commercial branding and polished post-production.