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Michelob ULTRA
ProjectDreamCaster - Case Study

Michelob ULTRA DreamCaster - Case Study 2023

Associated creatives

FCB New York
FCB New YorkAgency / Creative

Tags

case study videosports broadcastingaccessibility in sportsbasketball gamestadium setting

Description

This case study video produced for Michelob ULTRA documents the technology and journey behind DreamCaster. The piece features behind-the-scenes footage, stadium scenes, computer monitors, and interviews highlighting accessibility in sports broadcasting. Created by FCB New York, the video captures the innovative approach to redefining sports commentary.