Michelob ULTRA: Canelo Poolside
Brand
Date
Mar 2023
Description
Michelob ULTRA presents Canelo Poolside, a commercial project featuring professional boxer Saul Canelo Alvarez. The film follows Alvarez and his friends in a relaxed, sunny outdoor setting centered around an poolside lounge area. The production utilizes live-action technique and natural light to maintain a warm aesthetic. Sound design for the project was provided by Wave Studios NY.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Cobalt
Jet Black
Background
Outdoor Pool
Context
Advertising Campaign
Associated creatives
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