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Brand
Michelob ULTRA
ProjectCanelo Poolside

Michelob ULTRA Canelo Poolside 2023

Associated creatives

Wave Studios NY
Wave Studios NYMusic / Sound

Tags

canelo alvarez poolsidecanelo alvarezman in sunglassesman wearing sunglassesblue floral shirtman relaxing on loungerboxer relaxing poolside

Description

Professional boxer Saul Canelo Alvarez rests on a yellow poolside lounger wearing sunglasses and a patterned blue floral short-sleeve shirt. He is accompanied by friends relaxing on adjacent loungers under yellow patio umbrellas by an outdoor swimming pool on a sunny day. A server approaches holding a tray of beverages for the group. The warm daylight setting captures a casual, relaxed atmosphere as part of the Michelob ULTRA Canelo Poolside campaign with sound design by Wave Studios NY.