Ray-Ban and Meta present a collaborative eyewear campaign focused on the integration of smart technology into everyday seasonal aesthetics. The project features a series of portraits that lean into a polished lifestyle narrative, set against decorated indoor environments.
Photographer Luca Campri and creative director Lena Kuffner anchor the project, utilizing direct flash lighting and clean composition to highlight the design of the smart glasses. With styling by Jorden Bickham, the imagery showcases the eyewear across varied, intimate settings, incorporating retro elements and warm, festive textures.
