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MERIT Beauty: The Gentlewoman x Merit

Brand
MERIT Beauty
Date

Aug 2024

Description

MERIT Beauty and The Gentlewoman team up for this editorial collaboration, exploring the intersection of cosmetics and tactile art. Photographed by Rebekka Deubner, the series moves away from traditional product shots, leaning into an abstract, minimalist aesthetic that prioritizes form and material sensibility. The project utilizes collage techniques, graphic color blocking, and analogue film to examine textures ranging from sheer garment silhouettes to gauze and paper swatches. Through a split-screen design language, the imagery pairs contemporary typography with intentional negative space, focusing on the interplay of transparency and light. It serves as a visual study of composition for the beauty industry, grounding abstract concepts in editorial precision.

Style

Horizontal, Minimalist, Editorial

Industries
Cosmetics
Context

Editorial

Associated creatives

Rebekka Deubner
Rebekka DeubnerPhotographer
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