The North Face
Urban Exploration F/W 25
Brand
ProjectUrban Exploration F/W 25
Date
Sep 2025
Description
The North Face presents the Urban Exploration F/W 25 collection through a series of editorial portraits and location-based shots. Captured by photographer Rebekka Deubner, the campaign emphasizes a minimalist aesthetic, balancing the technical utility of the apparel with stark, industrial architectural backdrops. Throughout the series, the imagery leans into an analogue film aesthetic, utilizing natural light and desaturated tones to create a documentary-style feel. The compositions focus on clean, graphic lines, frequently employing negative space to highlight the modern silhouettes of the outerwear against coastal and urban environments.
Style
Lifestyle
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