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Miu Miu: MIUMIU 520 PROJECT

Brand
Miu Miu
Date

Jan 2026

Description

The Miu Miu 520 Project is a luxury fashion campaign featuring model Yue Gu. Photographed by Rebekka Deubner, the series showcases a range of contemporary textures and tailored silhouettes, from suede bomber jackets to intricate knitwear and structured outerwear. With fashion editing and styling by Lotta Volkova, the campaign leans into a clean, editorial aesthetic. Each portrait is set against a minimal, neutral backdrop, allowing the interplay of materials—such as sherpa, faux fur, and woven leather—to take center stage under soft, even studio lighting. The imagery captures a polished, commercial narrative through deliberate, vertical compositions that emphasize garment detailing and seasonal accessories.

Style

Vertical, Clean, Editorial

Industries
Luxury Fashion Houses
Background

White Seamless

Context

Advertising Campaign

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