The North Face: Urban Exploration SS25
Brand
Date
Mar 2025
Description
The North Face Urban Exploration SS25 campaign captures the intersection of technical functionality and contemporary movement. Shot on location, the editorial series leans into a documentary aesthetic that documents outdoor and urban subjects through a high-contrast lens. Photographer Rebekka Deubner employs a distinct analogue film style, utilizing natural light to emphasize the tactile quality of performance fabrics and layered garments. The imagery balances intimate, close-up portraiture with wide, geometric compositions that frame individuals against concrete and natural landscapes.
Style
Editorial, Horizontal
Techniques
Analogue / film, Natural light
Industries
Context
Advertising Campaign
Associated creatives
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