The North Face

Mar 2025

The North Face presents the Urban Exploration SS25 collection, a visual study of functional apparel set against varied architectural and natural landscapes. Captured by photographer Rebekka Deubner, the project emphasizes the tactile qualities of technical fabrics and layered silhouettes through a series of observational portraits and wide-angle environment shots. The editorial series leans into an analogue film aesthetic, utilizing natural light to highlight textures ranging from water-repellent jackets to lightweight outerwear. The compositions maintain a clean, documentary-style approach, framing subjects within geometric urban settings and quiet outdoor spaces to underscore the adaptability of the collection.

Editorial, Horizontal

Analogue / film, Natural light

Outdoor & Performance Apparel

Advertising Campaign