MERIT Beauty: MERIT Signature Lip Liner Campaign

Aug 2026

The MERIT Beauty Signature Lip Liner campaign centers on a cohesive series of beauty portraits and still-life product imagery. Captured by photographer Betina du Toit, the campaign features model Lineisy Montero and emphasizes soft, naturalistic aesthetics through rich, warm-toned color palettes. Styling by Dianna Lunt, hair by Kiyonori Sudo, and makeup artistry by Chiho Omae define the project's editorial approach, focusing on flushed skin textures, plum tones, and precise product application. The visual narrative combines intimate portraits with clean, minimalist product shots—utilizing raw metallic surfaces and architectural elements to highlight the pigment intensity and matte textures of the cosmetics.

Vertical

Advertising Campaign