The North Face

Mar 2025

The North Face presents a seasonal editorial campaign for the Urban Exploration Spring/Summer 25 collection, highlighting a fusion of functional technical apparel and contemporary streetwear aesthetics. Photographed by Rebekka Deubner, the project features model Denetric Malope, capturing a series of observational portraits and diptychs that emphasize the collection's utilitarian tailoring and layered silhouettes. The imagery leans into a clean, minimalist aesthetic, utilising natural light and a soft, earthy palette to showcase the garments. By pairing structured outerwear with refined, layered basics against textured urban and coastal backdrops, the campaign balances technical performance with relaxed, everyday styling. The work employs a combination of clean digital compositions and analogue film textures to create an intimate, tactile visual study of the latest seasonal styles.

Lifestyle