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The North Face

Urban exploration spring summer 25
Date

Mar 2025

Description

The North Face presents the Urban Exploration Spring/Summer 25 campaign, an editorial showcase focusing on technical apparel and utilitarian design. Photographed by Rebekka Deubner, the series highlights the intersection of functional outdoor performance and contemporary menswear silhouettes. Featuring model Denetric Malope, the project utilizes natural light to emphasize textured fabrics, ranging from lightweight technical layers to knit accessories. The imagery leans into a minimalist aesthetic, incorporating analogue film techniques and clean, observational framing to document the collection against both stark architectural and organic landscapes.

Style

Lifestyle

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