The North Face
Urban exploration spring summer 25
Brand
Date
Mar 2025
Description
The North Face presents the Urban Exploration Spring/Summer 25 campaign, an editorial showcase focusing on technical apparel and utilitarian design. Photographed by Rebekka Deubner, the series highlights the intersection of functional outdoor performance and contemporary menswear silhouettes. Featuring model Denetric Malope, the project utilizes natural light to emphasize textured fabrics, ranging from lightweight technical layers to knit accessories. The imagery leans into a minimalist aesthetic, incorporating analogue film techniques and clean, observational framing to document the collection against both stark architectural and organic landscapes.
Style
Lifestyle
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