MERIT Beauty: Flush Balm
Brand
Date
Mar 2025
Description
MERIT Beauty presents a series of portrait assets for their Flush Balm product line. Captured by photographer Eva Wang, the campaign leans into a clean, commercial aesthetic focused on natural textures and soft, diffused lighting. Working alongside fashion stylist Dianna Lunt and hair stylist Kiyonori Sudo, the project features a range of portraiture emphasizing a minimalist approach. The compositions utilize a solid studio backdrop, incorporating subtle styling elements such as gold sculptural jewelry and tactile fabrics to highlight the dewy finish of the cosmetic product.
Style
Vertical, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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