MERIT Beauty

Mar 2025

MERIT Beauty presents the Flush Balm campaign, a series of editorial portraits highlighting the brand's signature cream blush. The visuals lean into a minimalist aesthetic, utilizing clean studio lighting and soft, diffused tones to emphasize the dewy finishes and warm color palettes of the product. Photographer Eva Wang leads the visual direction, capturing subjects in varied poses ranging from close-up profiles to stylized shots with props. The imagery features fashion styling by Dianna Lunt and hair styling by Kiyonori Sudo, maintaining a consistent, polished look across the series. The campaign relies on a neutral studio backdrop to keep the focus squarely on the cosmetic application.

Vertical, Clean

Natural light

Cosmetics

Advertising Campaign