Mentados Brand Identity 2023

About

This brand identity project for Mentados features custom printed cardboard packaging designed by Jesús López and La Tipográfica. The image shows an open corrugated cardboard box with vibrant purple typography and branding details printed on its side, positioned next to a closed box. The clean studio setup uses hard directional lighting to cast sharp shadows across the packaging surfaces, highlighting the textured cardboard material. The composition captures a commercial product presentation with a focus on custom typography and graphic design.