Mentados Brand Identity 2023

Description

This graphic design piece presents the brand identity for Mentados, featuring prominent stylized typography in a bright turquoise hue set against a solid deep purple background. The composition arranges words in varying retro-inspired lettering styles, including the central brand name and descriptive Spanish phrases such as Naturales, Organicos, and Refrescos Fermentados. Small starburst graphic elements accent the layout above and below the central typography. The clean vector design showcases balanced typographic hierarchy with smooth, flowing curves and bold block lettering.

Style

Artistic, Horizontal, Graphic

Techniques

Typography, Vector

Industries

Beverages

Color

Background

Solid Colour

Context

Advertising Campaign