Frank Green
Chrome Collection
Brand
ProjectChrome Collection
Date
Mar 2022
Description
Frank Green presents the Chrome Collection, a commercial campaign spotlighting the brand's metallic-finish drinkware series. The imagery employs a clean, minimalist approach to elevate the reflective stainless steel surfaces, frequently pairing the hero products with vibrant neon lids and contrasting apparel textures. The visual narrative, supported by art direction and set design from Emma Byrne Creative, relies on soft light and deliberate studio staging to amplify the iridescent quality of the tumblers and bottles. By incorporating glossy elements and layered light flares, the campaign balances a futuristic aesthetic with commercial clarity.
Style
Commercial, Vertical
Techniques
Soft Light
Context
Advertising Campaign
Associated creatives
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