Frank Green: Chrome Collection
Brand
Date
Mar 2022
Description
Frank Green presents the Chrome Collection, a commercial campaign spotlighting the brand's metallic reusable drinkware range. The series features a minimalist and clean aesthetic, utilizing directional studio lighting to emphasize the reflective, high-gloss finishes of the stainless steel tumblers and bottles. Set design by Emma Byrne Creative provides a textural, high-key backdrop for the campaign, incorporating elements like crinkled foil and soft-focus foreground layers. The imagery balances the polished industrial surfaces of the product with saturated styling choices, including vibrant neon accents and iridescent colour shifts.
Style
Commercial, Vertical
Techniques
Soft Light
Context
Advertising Campaign
Associated creatives
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