McDonald's: The Christmas Card
Brand
Date
Aug 2024
Description
McDonald's presents The Christmas Card, a holiday campaign centered on a handcrafted narrative. The film utilizes detailed stop-motion animation and intricate miniature set design to depict a festive village and the interior warmth of cozy, hearth-lit homes. Throughout the commercial, the visual atmosphere is defined by soft twilight lighting and winter settings. Post-production and VFX from Rodeo FX elevate the cinematic tone, blending practical miniature elements with digital enhancements to maintain a nostalgic aesthetic.
Style
Horizontal, Commercial, playful, Nostalgic
Techniques
Animation, VFX / visual effects
Industries
Event
Christmas
Color
Burgundy
Navy
Golden Yellow
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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