Brand
ProjectThe Christmas Card
McDonald's The Christmas Card 2024
Associated creatives
Tags
Description
This holiday advertising campaign piece for McDonald's titled The Christmas Card employs detailed stop-motion animation and miniature set design. The video opens on a snowy street lined with colorful houses and a prominent McDonald's restaurant facade under a soft twilight sky. Characters exchange festive gifts and greeting cards inside cozy living room sets warmed by hearth fires. Post-production and visual effects were handled by Rodeo FX, enhancing the warm cinematic lighting and winter atmosphere throughout the scenes.