The 'Zieh Mecces Ab' campaign for McDonald's, developed by Scholz & Friends Hamburg, captures the energy of summer through a series of fast-paced vignettes. The film cycles through urban environments, featuring subjects in motion—from driving in a convertible to navigating city streets—while maintaining a focus on the brand's fast food offerings.
Technically, the project blends live-action footage with vibrant VFX and visual effects, where graphic ribbons animate across the frame to interact with the talent and environment. A warm, saturated color palette defines the visual tone, underscoring the upbeat atmosphere of the summer promotion. Sound design for the campaign was provided by Hello Robin.
