McDonald's: Zieh Mecces Ab
May 2025
The 'Zieh Mecces Ab' campaign for McDonald's, developed by Scholz & Friends Hamburg, captures the energy of summer through a series of fast-paced vignettes. The film cycles through urban environments, featuring subjects in motion—from driving in a convertible to navigating city streets—while maintaining a focus on the brand's fast food offerings. Technically, the project blends live-action footage with vibrant VFX and visual effects, where graphic ribbons animate across the frame to interact with the talent and environment. A warm, saturated color palette defines the visual tone, underscoring the upbeat atmosphere of the summer promotion. Sound design for the campaign was provided by Hello Robin.
Horizontal, Commercial, Action, Saturated, Warm
VFX / visual effects
TVC / TV Commercial
