McDonald's: The Flip - 2018
Brand
Date
Feb 2025
Description
McDonald's marks International Women's Day with 'The Flip,' a campaign highlighting the brand's commitment to supporting female management roles. The project combines news broadcast footage with text-driven visual elements to center the corporate narrative on internal promotion statistics. Developed by DDB Worldwide, the commercial uses a clean, live-action technique to present its messaging. The horizontal spot transitions from broadcast segments to direct title cards, framing its focus on gender equity within the restaurant industry through a straightforward, information-led approach.
Style
Horizontal, Commercial, Clean
Color
Lime
Background
Street
Context
TVC / TV Commercial
Associated creatives
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