McDonald's
Create Your Taste
Brand
ProjectCreate Your Taste
Date
Dec 2024
Description
McDonald's 'Create Your Taste' campaign arrives as a series of domestic vignettes, highlighting the integration of the brand into everyday lifestyle settings. Developed by DDB Sydney, the project captures candid interactions within living rooms and home environments, moving away from traditional fast-food advertising tropes. The production, handled by Sweetshop AU, leans into a cinematic aesthetic that prioritizes atmospheric interior lighting. Fin Design + Effects managed the post-production and VFX, maintaining a polished finish across the live-action sequences.
Style
Horizontal, Commercial, Cinematic
Industries
Fast Food
Background
Living Room
Context
TVC / TV Commercial
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