McDonald's: Create Your Taste
Brand
Date
Dec 2024
Description
McDonald’s 'Create Your Taste' is a food and beverage commercial campaign that highlights the brand’s custom dining experience. Produced by Sweetshop AU with creative direction from DDB Sydney, the film leans into a lifestyle-focused narrative through a series of domestic vignettes. Featuring a live-action technique, the piece captures men and women across various home settings, from bedrooms to living rooms. Post-production and VFX were managed by Fin Design + Effects, ensuring a polished, cinematic finish to the horizontal video assets.
Style
Horizontal, Commercial, Cinematic
Industries
Background
Living Room
Context
TVC / TV Commercial
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