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  • ·McDonald's The Flip campaign video by DDB Worldwide
Brand
McDonald's
ProjectThe Flip - 2018

McDonald's The Flip - 2018 2025

Associated creatives

DDB Worldwide
DDB WorldwideAgency / Creative

Tags

woman speaking on televisionwoman speakingwoman in green toptelevision broadcastnews broadcast segment

Description

This video advertisement for McDonald's titled The Flip features news broadcast footage discussing gender promotion statistics before transitioning into text cards highlighting female management roles. A woman wearing a vibrant green top speaks on a television segment set against a exposed brick background. Subsequent black title cards present corporate messaging about supporting women and celebrating International Women's Day. The piece was created by agency DDB Worldwide as part of a brand campaign.