McDonald's: Summertime
Brand
Date
Sep 2023
Description
McDonald's Summertime campaign captures the spontaneous energy of youth and the quiet moments of the season. Produced by Supply&Demand, the narrative project follows a group of friends and family as they navigate coastal landscapes and indoor settings, building a documentary-style portrait of summer leisure. The cinematography leans into a desaturated coastal palette and soft natural light to define its aesthetic. Through unhurried live-action sequences, the work highlights personal interactions ranging from beachside activity to contemplative indoor scenes.
Style
Documentary, Lifestyle, Horizontal, Desaturated
Techniques
Natural light
Industries
Background
House
Context
Brand Film / Corporate Video
Associated creatives
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