McDonald's Summertime 2023

Description

This narrative video project titled Summertime for McDonald's, produced by Supply&Demand, captures candid moments of youth and summer adventures. The scenes feature young actors interacting outdoors near a loaded silver station wagon and indoors looking thoughtfully through windows. The cinematography relies on soft natural lighting and desaturated coastal colour grading to evoke a nostalgic, documentary-like atmosphere. Family and friendship dynamics unfold naturally through simple, unhurried actions like playing soccer, opening doors, and running along a sandy shore.