McDonald's Side Missions 2025

About

McDonald’s explores the intersection of gaming culture and daily life in its Side Missions commercial. Created by Leo Burnett UK in collaboration with production house Love Song, the project reframes everyday routines—from commutes to downtime at home—as a series of interactive challenges. The spot features a fast-paced montage layered with arcade-style UI overlays. By combining live-action techniques with detailed VFX, the campaign adopts a gamified aesthetic that blends cinematic framing with digital graphics. Sound design by Sharpa Music underscores the playful energy of the narrative throughout various urban and suburban settings.