McDonald's
Side Missions
Brand
ProjectSide Missions
Date
Jul 2025
Description
McDonald’s explores the intersection of daily life and gaming in the Side Missions commercial, developed by Leo Burnett UK in collaboration with production house Love Song. The film depicts a series of vignettes set across urban and suburban environments, where everyday moments are transformed into playful quests using an integrated game-style user interface. The project incorporates live-action techniques alongside VFX to bridge real-world settings with digital arcade aesthetics. Final Cut London and The Harbor Picture Company managed the visual effects, with sound design by Sharpa Music providing the rhythmic, cinematic audio backdrop.
Style
Horizontal, Cinematic, playful
Techniques
VFX / visual effects
Industries
Fast Food
Color
Crimson
Jet Black
Light Grey
Background
Street
Context
TVC / TV Commercial
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