McDonald's: Side Missions
Brand
Date
Jul 2025
Description
McDonald’s explores the intersection of gaming culture and daily life in its Side Missions commercial. Created by Leo Burnett UK in collaboration with production house Love Song, the project reframes everyday routines—from commutes to downtime at home—as a series of interactive challenges. The spot features a fast-paced montage layered with arcade-style UI overlays. By combining live-action techniques with detailed VFX, the campaign adopts a gamified aesthetic that blends cinematic framing with digital graphics. Sound design by Sharpa Music underscores the playful energy of the narrative throughout various urban and suburban settings.
Style
Horizontal, Cinematic, playful
Techniques
VFX / visual effects
Industries
Color
Crimson
Jet Black
Light Grey
Background
Street
Context
TVC / TV Commercial
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