RED, PR,

About

This dynamic video commercial for McDonald's, titled Side Missions and created by Leo Burnett UK with production company Love Song, presents everyday scenarios through the lens of a video game. The fast-paced montage features individuals in cars, buses, and home settings engaging in playful side quests with on-screen game UI overlays and arcade elements. Post-production and visual effects are handled by Final Cut London and The Harbor Picture Company, accompanied by sound design from Sharpa Music. The video utilizes cinematic framing and live-action techniques blended with game graphics, capturing a playful and adventurous tone across various urban and suburban environments.