McDonald's: Side Missions
Brand
Date
Sep 2025
Description
McDonald's Side Missions explores the intersection of daily routine and digital culture through a series of cinematic vignettes. The campaign leans into gaming aesthetics, merging live-action storytelling with interactive UI overlays that track the characters' journeys across transit and home setups. Developed by Leo Burnett Europe with production by Love Song, the work utilizes a distinct action-oriented visual language to anchor its narrative. Post-production and sound design were completed by The Harbor Picture Company, reinforcing the blend of real-world scenarios and gaming-inspired motifs.
Style
Horizontal, Action, Cinematic
Industries
Color
Jet Black
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
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