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Brand
McDonald's
ProjectSide Missions

McDonald's Side Missions 2025

Associated creatives

Leo Burnett Europe
Leo Burnett EuropeAgency / Creative
The Harbor Picture Company (UK)
The Harbor Picture Company (UK)Post Production / VFX
Love Song
Love SongProduction
The Harbor Picture Company (UK)
The Harbor Picture Company (UK)Music / Sound

Tags

mcdonalds commercialmcdonalds side missionsside missions commercialcar journeygaming setup

Description

This commercial for McDonald's titled Side Missions presents a series of cinematic vignettes following different characters on their journeys. Created by Leo Burnett Europe with production by Love Song, the video incorporates gaming aesthetics and live-action storytelling. Post-production and sound design were handled by The Harbor Picture Company. The sequences feature characters in cars, buses, and gaming setups, blending everyday scenarios with video game UI elements.