McDonald's: Run Boys Run
Brand
Date
Aug 2025
Description
McDonald's 'Run Boys Run' is a commercial film that highlights a group of young people traversing an urban environment while holding branded food packaging. Directed with a focus on movement, the spot utilizes a dynamic, motion-heavy perspective to capture the group as they navigate streets and parked vehicles in natural daylight. The project features live-action techniques, incorporating cinematic slow motion to emphasize the group's energy. Produced by Abelone Films GmbH with creative support from Scholz & Friends, the work captures a sense of activity within a modern, street-level setting.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Charcoal
Navy
Off-White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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