McDonald's: Raptors McNuggets

Brand

Date

Dec 2023

Description

This campaign for McDonald’s, titled Raptors McNuggets, centers on a high-tension narrative set within a Toronto Raptors locker room. The commercial utilizes a moody, cinematic visual language, characterized by a distinct red and teal color grade that defines the locker room interior. Developed by agency partner Cossette with production by Feels Like Home, the spot balances wider character-driven frames with close-up, golden-hued product photography. The execution leans into a live-action technique, capturing the interaction between a basketball player in team gear and a styled character in a sequin blazer, highlighting the product as the focal point of the exchange.

Style

Horizontal, Cinematic, Moody, Golden Hour

Industries

Fast Food

Color

Crimson

Golden Yellow

Background

Garage

Context

TVC / TV Commercial