McDonald's: Mm
Brand
Date
Feb 2024
Description
This commercial campaign for McDonald’s highlights the role of McCafe in daily life, documenting a diverse cast of individuals enjoying hot and iced beverages. The narrative moves through various environments, from quiet moments in the office to shared interactions at home. Produced by Colossale Toronto/Montreal with creative work from Cossette, the project utilizes live-action technique and warm lighting to frame the product as a consistent everyday staple. Post-production services were handled by Nimiopere and Feather, while Human provided the sound design for this food and beverage spot.
Style
Horizontal, Commercial, Warm
Industries
Context
TVC / TV Commercial
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