McDonald's takes a digital turn in this branded animation project, transposing its classic brand characters into the iconic pixelated landscape of Minecraft. The campaign integrates recognizable iconography with 3D render / CGI gaming mechanics to construct a narrative set across a variety of cubic biomes.
Developed with agency creative direction from Wieden+Kennedy New York, the project leans into a cinematic visual language that bridges traditional brand heritage with digital-first gaming aesthetics. The animated experience is anchored by a bespoke score and sound design, executed by the team at MAS-Music and Strategy.
