McDonald's Minecraft 2025

About

This branded video project for McDonald's reimagines classic characters within the blocky, pixelated universe of Minecraft. The animated narrative features familiar figures exploring landscapes, interacting with cubic environments, and embarking on adventures across diverse biomes. Featuring sound design and music by MAS-Music and Strategy, the production combines recognizable brand elements with gaming aesthetics. The visual style bridges classic fast-food advertising characters with digital block-building gameplay mechanics.