McDonald's: Meet the tribe | 4WDrive-Thru | That's How We Macca's
Brand
Date
Dec 2025
Description
McDonald's explores the intersection of adventure and convenience in 'Meet the tribe | 4WDrive-Thru', a campaign that captures a group of travellers on an off-road excursion. The project highlights the practicality of a stop at a restaurant amidst a journey through mountainous terrain, leaning into a documentary-style aesthetic. Executed through a live-action technique, the film utilises a Super 8 and 16mm-inspired look to enhance its outdoor lifestyle focus. The narrative balances high-energy driving sequences with candid moments of camaraderie, with creative development led by DDB Group Aotearoa and production handled by Good Oil.
Style
Documentary, Lifestyle, Horizontal, Clean
Techniques
Super 8 / 16mm
Industries
Color
Jet Black
Beige
Medium Grey
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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