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McDonald's Meet the tribe | 4WDrive-Thru | That's How We Macca's 2025

Associated creatives

DDB Group Aotearoa
DDB Group AotearoaAgency / Creative
OMD
OMDMedia

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Description

This video advertisement for McDonald's titled Meet the tribe 4WDrive-Thru follows a group of friends as they navigate off-road terrain in rugged four-wheel drive vehicles. The scenes capture various members of the group interacting outdoors, exploring mountainous landscapes, and parking outside a McDonald's restaurant. Natural daylight highlights the dusty vehicles, casual outdoor attire, and candid conversations among the travellers. The footage combines dynamic driving shots with documentary-style character introductions, showcasing a spirit of adventure and road-trip camaraderie.