McDonald's: McDonalds x Lockt
Brand
Date
Dec 2024
Description
McDonald's delivers an energetic commercial campaign in collaboration with post-production and VFX studio LOCKT. The project leans into a fast-paced aesthetic, combining live-action footage with vibrant motion graphics to highlight the interaction between customers and their food. Featuring scenes of a convertible car and urban drive-thru settings, the commercial utilizes saturated color palettes and playful animated overlays. The visual language relies heavily on VFX / visual effects to bridge the gap between traditional commercial cinematography and dynamic motion design.
Style
Horizontal, Commercial, Action, Saturated
Techniques
VFX / visual effects
Industries
Color
Cobalt
Golden Yellow
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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