Brand
ProjectMcDonalds x Lockt
McDonald's McDonalds x Lockt 2024
Associated creatives
Tags
Description
This dynamic commercial video for McDonald's, created in collaboration with post-production and VFX team Lockt, captures lively scenes of people interacting around a convertible car. The fast-paced sequence includes drive-thru food pickup, close-up portraits wearing yellow sunglasses, and playful animated graphic overlays swirling across the frame. The live-action footage is enhanced with vibrant VFX and motion graphics, maintaining an energetic tone throughout the urban and drive-thru settings. The project blends real-world commercial cinematography with colorful visual effects elements to create an engaging campaign piece.
