McDonald's: "McDonald's Rich"
Brand
Date
Jan 2023
Description
McDonald’s Rich is a vibrant commercial campaign that captures spontaneous social moments through cinematic storytelling. Developed with creative leadership from Wieden+Kennedy Portland and production by PRETTYBIRD UK, the project focuses on energetic interactions and diverse character narratives set against polished urban backdrops. The film utilizes dynamic lighting and precise color grading to elevate its live-action sequences. Post-production and visual effects were handled by JANE, ensuring a high-production finish that anchors the brand's presence throughout the energetic, fast-paced edit.
Style
Horizontal, Commercial, Cinematic, Polished
Industries
Color
Jet Black
Navy
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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